The NVIDIA Advanced Rendering Center merges the professional software expertise found at NVIDIA with that of mental images® - the venerable rendering company founded in 1986, long recognized as the international leader in providing 3D rendering and visualization technology to the entertainment, computer-aided design, and scientific visualization communities.

While best known for its mental ray® renderer, the technology portfolio of mental images includes the iray® renderer, and the RealityServer® 3D web services platform, whose evolution can be seen in History. These underlying commercial technologies, along with others, are now in development to continue the 25 year tradition of delivering the most advanced and highest quality rendering components for the computer graphics industry.
 
The combination of mental images and NVIDIA has united some of the greatest talents in the visual computing industry, accelerating the rate of innovation and technology across the company. The resulting commercial solutions are optimized for next-generation computing architectures and are establishing new product categories for both software and hardware solutions.